ProveIT's REAL ROI ™ tools, training, and advisory assistance allow buyers and suppliers to mutually focus on the most important aspect of any investment decision – the impact to the bottom line. As a result, buyer and seller cycles are aligned, while long-term strategic relationships develop. Our mission is to reduce transaction costs for buyers and suppliers of products and services while fostering continuous business process improvements.

ProveIT helps selling organizatinos optimize their revenue opportunities by quantifying, communicating, and proving the value of their solutions throughout marketing, sales, and customer retention.


Leadership Team

Anthony Sarno

Anthony Sarno drives business development at ProveIT. Mr. Sarno brings a unique combination of sales, marketing, commercial software and business intelligence experience to the company. Mr. Sarno has extensive experience drive new product revenue with go-to-market positioning, Solution Selling™ Sales kits and demand generation programs. Anthony created and executed structured software architecture and acquisition methodologies for industry leading companies including; Coca-Cola, Johnson & Johnson, American Family Insurance, IBM and EDS. Mr. Sarno has also designed and developed field force administration applications for Bellcore.

Robin F. Goldsmith

Robin F. Goldsmith is ProveIT's Chief Value Officer. Robin leads our ROI Value Modeling workshops and engagements.

Robin F. Goldsmith, JD speaks frequently at leading conferences, presents both public and in-house seminars, and is the author of numerous articles and the recent Artech House book, Discovering REAL Business Requirements for Software Project Success.
As President of Go Pro Management, Inc. consultancy of Needham, MA, Robin has provided senior professional advisory assistance working directly with and training business and systems managers and professionals.
Robin specializes in quickly and insightfully understanding his client's REAL business requirements, utilizing operational and financial measurements to achieve more effective and efficient management processes, and improving software development/acquisition quality, testing, and productivity.

Cindy Lewkowicz

Cindy Lewkowicz is ProveIT's Operation Manager. Cindy has over 15 years experience in account management, project management and technical development. Ms. Lewkowicz's expertise encompasses analysis of project goals/objectives, detailed project planning and implementation, assessing and managing potential risks, allocating and directing resources, monitoring and controlling costs, and assuring timely project completion in compliance with contract specifications.

Ms. Lewkowicz is a successful account manager and facilitator with highly developed analytical and technical abilities, a strong client focus, and the innate ability to lead teams and drive the successful delivery of complex projects. She has prior experience in complete life cycle software development defining scope and providing critical leadership to project planning, tracking and completion, assuring timely delivery of commitments.

Prior to association with ProveIT, Ms. Lewkowicz provided leadership for a complete life cycle of software development with industry leading companies including; AT&T, IBM, Verizon, SNET, Ameritech, and Pacific Bell